Cometh the celebrity, cometh the hangers-on and there is no bigger hanger-on to English football than Sky television as another Premier League season begins. Nothing has ticked me off more this week than the invasive Sky adverts at the railway station where I catch my daily train, in the free newspaper I read on the way to work and even on the internet when I get home. To add working-class authenticity, a northern voice, presumably Sean Bean's as he did the original ads, interrupts my Spotify playlist to tell me "We know how you feel about football because we feel the same way." Do you bollocks.